5 Steps to Successful Facebook Advertising

[tweetmeme] This article is about a week old but still helpful for anyone considering a Facebook ad campaign. I’m not a big fan of pay-per-click campaigns but I’ve heard a lot of good buzz about Facebook as an ad platform. The biggest benefit over Google Adwords is the ability to super target a demographic beyond just keywords. If your best customer is 25 to 35 year old females in Phoenix, AZ then you can choose to show your ads only to FB members meeting that criteria. Check out this post before proceeding. Online advertising is still a great way to throw money out the window and you need to smart about any campaign.

Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them.

Facebook’s advertising platform is a vehicle worth exploring. The tool allows you to place small display type ads in the right sidebar of Facebook pages and profiles. At this point it’s not as effective in pure response as well targeted Google AdWords campaigns, but it’s not really the same kind of vehicle and you won’t find AdWords in Facebook, at least for now.

Like many things Facebook, setting up and running successful campaigns isn’t as straightforward as it could be. There are five steps to consider as you explore Facebook advertising: target, attract and engage, budget, test, and analyze.

Don’t forget to Bookmark the Facebook Ad Help Center for more help.

Excerpted from the Small Business Marketing Blog from Duct Tape Marketing.