Promote Your Local Business with Foursquare
Local search is a hot topic for 2010 and it is perfect for helping small service businesses to attract more customers. Some products translate easily over the web and can be sold to virtually anyone anywhere in the world. Service businesses don’t share that universal appeal. You may hear about a great vet in Texas on Twitter but if you are in Arizona, that does not help. You aren’t likely to drive to Texas to get your dog treated.
To meet this need, a bunch of new websites and technology has cropped up. Google has vastly expanded their business map features—you can post photos, videos, and it pulls reviews from all over the web. Foursqaure also presents a great opportunity to reach out to customers and reward your loyal followers. If you’d like to learn more about using Foursquare to promote your local business, then read on.
This is the action plan excerpted from a longer article “How to Drive More Customers to Your Local Business With Social Geotagging” from the Social Media Examiner blog.
A 5-Step Action Plan for Implementing Foursquare
- Find the button below on the Foursquare home page to register your business. Click it and follow the onscreen instructions. It’s a very simple, quick process you don’t need to register to create incentives as you’ll see, but if you do your offers appear on the website and mobile apps.
- Create materials that advertise your participation with Foursquare such as posters for your storefront and for the walls inside.
- Advertise your participation on your website, blog, Facebook and Twitter profiles and other social networks.
- Engage with Foursquare users who visit your business. Thank them for playing and let them feel noticed and appreciated.
- If you’re serious about engaging your users, you could mention the Mayor each month on your website or blog and maybe even offer added perks.The key is in creating loyal, avid fans who will represent your brand when you’re asleep. If you do this successfully, the return on investment should far overshadow the prizes you offer as incentives.
If you liked this article, check out the Social Media Examiner for even more. It is one of the blogs that I read and follow on a daily basis.
