Optimize You Business for Local Search Step 4: Tips for Success

Congratulations! You’re well on your way to an awesome local search listing. Below are a few tips to make sure you are the first listing in the search results: (Read the post Optimize Your Business for Local Search for a basic introduction to local search.)

1. Claim your listings! Do not orphan your business listing or let your competitor hijack it. They are really hard to get back.
2. Choose your keywords wisely. They should be relevant, appropriate, and specific to your service and service area.
3. Ask for reviews. Get a lot of and split them between your Google and Yahoo accounts for the best results. Don’t worry about negative press. Simply respond and address the concerns. Prospects love to see that you are participating on the conversation and responding to comments.
4. Add a street address and local phone to every page on your website. The address and phone must match your local listings but help reinforce your localness.