This is the first in a new series of posts—The Weekly Roundup. Each week we will provide a list of 3 to 5 resources (blog articles, case studies, books) that we recommend for their marketing or business advice. This week our theme is Facebook, to complement the Killer Fan Page series that we ran last week. If you have a resource to add, please post it in a comment—we would love the extra help (and you never know what awesome resource we might have missed).
- AOT Case Study
Learn how the Arizona Office of Tourism used Facebook ads to target potential tourists using their areas of interest. This approach made Facebook their single best source for online promotion.
- How to Create a Facebook Fan Page Editorial Guide
If you are struggling to come up with creative ideas for your fan page content, then this is the perfect guide to get you going. It helps you figure out not only what to put on the page but why it is there and how it differs from other efforts (like your website).
- How to Better Engage Facebook Fan Page ‘Fans’
If you already have a fan page but are not getting the participation that you want, this two part series will help you solve that problem.
