Planning for the Holidays in June?

I was at Barnes and Noble last week shopping for some juicy novels to read on my vacation this summer. While wandering around, I noticed and was drawn to the calendars display. As an office supply and organization junkie, I always to have to look to see what is new and cool. As I walked away, I was struck by a strange thought—were those 2010 calendars in June of 2010? Seems a bit untimely. Or 2011 calendars in June of 2010? What, already?!

I doubled back and found out that they were indeed 2011 calendars. Whew! I can hardly keep up with how fast this year is going by. There is no way I am ready to start thinking about next year.

As I thought about it a bit more, it started to make some sense. Sure it seems like it’s ages away now, but I guarantee it will not feel that way come December 1.  December is always a big month for the 910 West team because we are frantically assembling and mailing our almost untimely holiday promotion. Every year I say that I’m going to start early and every year, I wait until October to have our annual photography calendar made. It seems to me that if calendar retailers are already putting out their 2011 offerings, then I had better start planning my own calendar (or whatever) holiday promo now.

This is my friendly reminder to all of you to at least start planning your holiday promotions now. Starting early gives you plenty of time to decide who you want to send to, what you want to say to them, and how you want them to respond. A well thought out and perfectly executed holiday campaign is much more effective then something cheap and cheesy thrown together on November 30.

If you need some help getting started call us, 480.219.9069, to schedule a free 1/2 –hour consultation. It is not a sales pitch—you can ask as many questions as you like and we will give you as many ideas as we can.

And in case you are wondering, though I cannot actually start my calendar until after Labor Day this year, I do already know that it is going to feature photos from our Alaska trip at the end of August (which is the reason that I have to wait).