Email Newsletter Weekly Roundup
I have been hearing a lot about email marketing lately. The discussion centers on its effectiveness and whether social media has made it obsolete. I even remember reading somewhere (though I can’t remember where) that some consider a Facebook page the next generation of the email newsletter. Though I am still a little unclear about the effectiveness of email marketing, I did read a couple of articles last week that make a very strong argument for them. And with that in mind, I am also providing a link to a consultant that focuses solely on creating effective email newsletter and writes an (you guessed it) email newsletter on the topic.
- 3 Reasons Email is the Coolest Vampire Today
A fun take on email marketing especially for those us with vampires already on the mind.
- Social Media Makes Email Even Stronger
In this interview, Gail Goodman, Chairman and President of Constant Contact, makes a strong case for the inherent relationship between email marketing and social media.
- Blue Penguin E-Newsletter
If you are thinking about starting an e-newsletter or how to make yours even better, sign up for Michael Katz’ e-newsletter. He has a wonderfully engaging writing style and his tips are always right on. I never miss an episode.
