In addition to social media, this week we cover two other powerful marketing tools—landing pages and events. The latter has a strong social media slant for those needing a fix but it should get you thinking outside of Twitter and Facebook marketing for at least a minute.
Landing Pages Are Your Secret Conversion Weapon
Landing pages are an interesting part of the marketing tool box. They have been done poorly for so long (think MLM and direct sales pages) that they are easy to dismiss as cheesy. On the other hand, a well-thought-out page may be just the thing to convert a looker to a buyer. I have recently advised several clients to add strategically created landing pages to their marketing tool box—should you add them too?
12 Ways to Market Your Event With Social Media
I have worked on two sides of the event marketing industry—as a part of the marketing team and also as a presenter. Getting the word out about your event to the right people is crucial for success. Social media presents us with a whole realm of possibilities and people to target. This article provides concrete suggestions on how to use social media to market your event. This is a must-read for event planners and business owners who host events.
7 Social Media Truths You Can Ignore and Still be Successful
If you are just starting out in social media or feel like your efforts are drifting, check out this article to learn what is important and what you can ignore.
