While I am busy getting my notes and resources from yesterday’s blogging for business organized and onto the website, I thought you might want to check out a couple of articles on the subject.
Make it Bigger: The 4 Types of Corporate Blogs
This is a must read for any business who is just starting a blog or has one that is not performing. It is especially helpful if you are unsure or unclear of the purpose for your blog. It lists four types of corporate blogs and provides real world examples of each—truly helpful for any business blog in search of an identity. Blogging for web traffic is the fastest way to get more people on your site, but you must be consistent to keep readers coming back.
11 Ways to Improve Your Blog Posts With Interviews
In the workshop yesterday, we touched briefly on ways to make blogging easier by getting outside help. Interviews are technique that is easy and brings a lot of value and a way how to get inspiring blogging topics. Blogs can get too bogged down in your views so having an outsider bring fresh perspective can liven things up. Interviewing someone is also really easy—it can be as simple as using Skype to record an audio or video chat. If you are in need of blog content, consider adding interviews to your toolbox.
