Kind of a mixed bag in my round up this week though the articles are loosely tied to creating great content. If you are worried about “giving too much away” then give “Claim Your Oscar” a read. (BTW, I honestly believe that in our current marketing climate you can never give too much away.) If you are a looking for a fresh idea to create more content, then check out “Using a Social FAQ….” It is an interesting case study. Answering FAQs (in any format) is an excellent source for content.
Claim Your Oscar
Another great newsletter from Michael Katz, Blue Penguin Development, about why giving away information is not a bad marketing tactic. A client recently asked me this very question about providing how-to steps on his website. We ended up at pretty much the same conclusion—if we provided the basic steps and even a video demo they would still need to visit the store to buy the products and get the specific amounts to use in their home.
Do not think of sharing information as loss because it is not at all. Rather it is a gain—a way to show prospects and clients what it is you do and why they need a professional to help. Though the basics steps are the same, each individual’s situation is different and they still need you to customize the basic information to their unique differences.
Using a Social FAQ to Kick Start Content Marketing
A detailed example of how an amusement park is using online marketing (website, Facebook and Twitter) to answer visitors’ questions. I especially like that fact that they have an individual page for each ride on their site with a video and supporting content. It makes each ride its own mini-page and let’s you know exactly what to expect. This is definitely an out-of-box take on the website structure. And it has got me thinking about a few client projects, hmm….
