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Networking This Week: August 1

Since this is our first post in this series, we wanted to give a quick explanation. Earlier this year, 910 West switched our entire company focus to local marketing. Local marketing involves using online marketing to drive clients to your business in the real world. It ties in nicely with our belief in supporting small and local businesses. The best dollar you can spend is right in your back yard. With that in mind, we will be using the blog to share community news specifically the business and networking opportunities available in the East Valley (and to some degree all of Phoenix Metro). This is the first installment.

ASBA

910 West recently joined ASBA (Arizona Small Business Alliance) and are currently participating in their July membership drive. We are looking for businesses who want to grow their business by joining a very powerful and active support network. Learn more about the benefits in our Post “Get Support for Your Local Business from ASBA (and a Great Deal!).” If you are looking for funding for your business or thinking about joining ASBA we’ve got a great deal for you:

  • Join ASBA this week (click here to join, and when you get to the last page, use my special promo code jasmine711 to join for only $100!) and receive 2 FREE tickets (a $70 value) to the August 10 Meet the Banks that are Lending seminar being held here at ASBA from 1 to 2:30 p.m. The non-member registration price is $35 and the member price is $15. Save yourself the extra $20 and put it towards your membership (that’s 1/5 of the cost). Pair that with their amazing Staples discount program and the membership pays for itself.

Gilbert Chamber

There are a couple of cool events this week and later this month at the Gilbert Chamber.

  • It is kind of short notice but a fun way to support the Gilbert 9/11 Memorial. Networking for a Cause presents Casino Night to raise funds to benefit the 9/11 Memorial being constructed here in Gilbert. The event is Thursday, August 4 from 6 to 7:30 p.m. at the House of Brews Neighborhood Sports Grill, 825 S Cooper Road (on the Southeast corner of Cooper and Warner Roads). Come meet your Gilbert firefighters, try your luck at Blackjack, and win raffle prizes, including an Apple iPad! Learn more about the event or register to attend»
  • Referral Strategies: Building Your Power Team is a don’t miss event and since it’s not for two weeks you have plenty of time to clear your calendar. Referral strategist, Victoria Trafton,provides training and tools to help business professionals gain financial success through relationship-based referral marketing. Jasmine has taken several of Victoria’s courses and they have completely changed how we approach networking and referrals. In fact, 910 West saw results immediately upon adopting Victoria’s techniques. The workshop is Wednesday, August 17 from 7:30 to 10 a.m. at the Val Vista Lakes event facility located on Val Vista Drive, just south of Baseline. Get details or register to attend»

MidFirst Mixer

The MidFirst San Tan branch is hosting a Business Mixer Thursday, August 4 starting at 5 p.m. If you are not banking with MidFirst you should be (we just moved our business accounts and are so happy—bye, bye fees). Take this opportunity to meet the staff and some local businesses. We will be there so hope to see you too! The address is 2849 S Market Street, Gilbert, AZ 85296. (It is just off the 202 near the San Tan Village mall.)

Get Support for Your Local Business from ASBA (and a Great Deal!)

It has been a while since we have posted to the blog. It is not due to laziness but rather a new focus. Being a small business owner myself, I have quickly come to see the importance of buying from other local businesses. What really excites me is that I have found a way to use my business to promote other local businesses. We have been working in a lot of directions and there will definitely be more to come about it. For now, I want to tell you about a awesome business organization that I recently joined, Arizona Small Business Association (ASBA).

ASBA is all about supporting local and small businesses in Arizona so the group is a natural fit for us. I have also agreed to be a part of their effort to help the small businesses of our area become more successful.  During the month of July, I have committed to share the benefits of ASBA membership with you and to personally invite you to join me as an ASBA Member.

Joining is easy!  Click here to join, and when you get to the last page, use my special promo code jasmine711 to join for only $100! That’s an $85 savings.

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Giving Too Much Away and a FAQ Case Study

Kind of a mixed bag in my round up this week though the articles are loosely tied to creating great content. If you are worried about “giving too much away” then give “Claim Your Oscar” a read. (BTW, I honestly believe that in our current marketing climate you can never give too much away.) If you are a looking for a fresh idea to create more content, then check out “Using a Social FAQ….” It is an interesting case study. Answering FAQs (in any format) is an excellent source for content.

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How to Create a Killer Facebook Page Webinar

Getting the video converted for the website turned out to be a slightly larger chore than anticipate. Better late than never, we say! This is the video from our January Webinar “Create a Killer Facebook Page.” If you have questions, please post them in the comments area below and we get an answer for you.

Blogging for Business Webinar

Thank you to everyone who attended our March Webinar “Blogging for Business.” We have posted a recording of the session below for those who could not make it or simply want a refresher. For written instructions, be sure to check out series Blogging for Website Traffic. It covers some new stuff as well reviews the keyword research process.

Be sure to download the materials referenced in the article, to follow along. If you have questions, post them to the comments sections below and we’ll answer them!

The New Facebook Business Page

It has been about two weeks since Facebook announced and began to roll out some pretty major changes to their pages offering. To get you off and running, we have selected some tidbits for our favorite resources create a Facebook Business Page Upgrade a quick start guide.

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Backlink Builders Beware

Lock photoThis week’s roundup is a two-for-one on the wrong way to get backlinks. What is a backlink? For those who don’t know, backlinks are the most effective way to boost your search rankings. It is not something we cover much in this blog mainly because it also takes the most skill of any SEO activity. Most of the SEO tactics we cover involve on-site SEO (in laymans terms the stuff that you put on or do to your site). Why on-site? Well, it is a lot easier to make changes to your own site than to request links and post quality content to other people’s websites. And that is the basic definition of backlinks or link building. (Check out Wikipedia for a more in-depth definition of a backlink.)

We will save the in-depth for another day. Instead, today’s article is meant as a cautionary tale of what not to do. In the past weeks, several large companies have been busted by Google for black hat (no nos in other words) link building practices. What did they do wrong? Paying for links on irrelevant sites and offering discounts for links. Check out the two articles for more.

Photo credit goes to Michael Hayslip Photography. Thank you!

Reviewapalooza

Reviews imageThis week we look at something that is becoming increasingly important in Internet marketing: reviews. The good news is that it is something that is pretty easy (it still takes time) and can be mastered by anyone (not just a fancy pants marketing expert). Say yeah for reviews and embrace this phenomenon.

Making Local Reviews Part of the Content Strategy

Excellent case study on how one Brooklyn optometrist is kicking ass with review on Yelp. I have just started working with a local optometrist and think this might be a good strategy for him. We have been focusing on improving his website but it is going to take a while to get it where we need it be. Pumping up his Yelp profile might be a great intermediary step.

Using Surveys to Automatically Create Reviews and Referrals

This article taps into things that we have been working on in our marketing—how to get more referrals and launching a customer satisfaction survey. Almost as long as 910 West has been in business, we have been planning to create an after the sale survey to ask customers how we did. We have been dragging my feet on it because we weren’t sure what to ask. This article has given us a great idea and we love the fact that it starts off with one question. Who wouldn’t be willing to take a one-question survey? Looks like we might actually have to stop thinking about the satisfaction survey and actually do it!

Photo credits goes to fengergold on Flickr Creative Commons. Thank you!

I Love the Smell of Fresh Content in the Morning

Our loyal readers may have noticed that we slacked off a bit on our blog this month. Shame on us! We are definitely not alone—starting a blog is the easy part. Feeding it is a whole other matter. Just in the nick of time, two articles with outside-the-box ideas for creating fresh content.

Using Skype for Content and Collaboration

We have been reading a lot about Skype as a collaboration and marketing tool and this article provides some solid examples and how-tos. An idea that we are playing with is using Skype to conduct and record vide interview for our blog. Related businesses (who are not your competition) are the perfect candidates. They get free publicity and you get someone else’s voice on your blog besides your own.

The Power of the Press Release in Small Businesses

Press releases are an often overlooked tool for small businesses. Don’t think that they are just for corporations with an entire PR staff. Releases are excellent tools for building backlinks (especially when us a distribution service like PR Web). Even if you take a less formal route, they are a great way to spread the word about your business.

Blogging for Website Traffic: The Art of Blogging

If you followed along with our previous post, then you have researched and found some awesome keywords for your website. (If not, feel free to skip back and read Part 1: Intro and Part 2: Keywords.) Now it is time to get to the real meat of the matter, the blog post. There is no secret to writing a great post but there are few guidelines to follow:

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