I’m not a big fan of pay-per-click campaigns but I’ve heard a lot of good buzz about Facebook as an ad platform. Online advertising is still a great way to throw money out the window and you need to smart about any campaign. Check out this post before proceeding.
If you cannot clearly state (in writing with actual numbers), what you want from a marketing activity then you should re-think it. Marketing without a goal is like skydiving without a parachute—not very smart and certain to hurt.
As I was reading my email on Christmas Day (Oops! I guess I’m caught with my hand in the cookie jar), I opened this really clever holiday email from Google analytics. The e-mail itself wasn’t anything special just some news about upcoming improvements but the graphic really got me thinking. We get bombarded with so [...]
If you need help getting started with online marketing, try this process to create your action plan.
With all of the talk about social media and services like Twitter, Facebook, and LinkedIn, you are probably thinking about giving it a try—if you haven’t already. There is a big difference between just doing something and doing something right. I have three simple rules to follow in creating a successful social media campaign.
With the online tools available today, creating a loyal base of followers is easier than ever. But just because you can, does it mean that you should?
As much as I hate to admit it, I recently joined Weight Watchers. While business has been growing like crazy so has my waistline. My usual weight loss techniques weren’t working so I decided to give Weight Watchers a try. While I was setting up my profile, I marveled at the ease of the points [...]
To achieve a good search engine ranking (SEO), you will have to look at a lot of factors. You will hear experts throw around words like page titles, keywords, Meta tags, and links. The simple truth is that only two factors really matter—they contribute 90% to your link placement. Everything else is nice but really [...]
A few tips to help you get back in touch with a client or prospect
For those of you have been subscribers for a while, you may have noticed that this newsletter is a little later than usual. I have to say it’s not late due to my lack of trying. I have been working on [...]
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