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13
Jul 2010
Posted by Jasmine
0 comments

Email Newsletter Weekly Roundup

I have been hearing a lot about email marketing lately. The discussion centers on its effectiveness and whether social media has made it obsolete. I even remember reading somewhere (though I can’t remember where) that some consider a Facebook page the next generation of the email newsletter. Though I am still a little unclear about the effectiveness of email marketing, I did read a couple of articles last week that make a very strong argument for them. And with that in mind, I am also providing a link to a consultant that focuses solely on creating effective email newsletter and writes an (you guessed it) email newsletter on the topic.

  • Social Media Makes Email Even Stronger
    In this interview, Gail Goodman, Chairman and President of Constant Contact, makes a strong case for the inherent relationship between email marketing and social media.
  • Blue Penguin E-Newsletter
    If you are thinking about starting an e-newsletter or how to make yours even better, sign up for Michael Katz’ e-newsletter. He has a wonderfully engaging writing style and his tips are always right on. I never miss an episode.

Posted in: Blog, Marketing, Resources

12
Jul 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Business Page Presentation

Preview the slides for our Create a Killer Facebook Page workshop. It is a great visual to compliment our blog series Create a Killer Facebook Page.

Create a Killer Facebook Fan Page on Prezi

Posted in: Blog, Marketing tips, Resources

30
Jun 2010
Posted by Jasmine
0 comments

Local Search, Facebook Community Pages, and More…

This week’s round up is a mixed bag with social media as a loose theme. Here are four articles that you might have missed last week:

Facebook Community Pages: What Your Business Needs to Know

Everything you need to know about Facebook’s new community pages and how they could affect your business presence. I recommend that anyone who uses Facebook for business should read this article. These community pages have some interesting quirks that could make life difficult for business marketers on Facebook.

4 Detective Tricks to Find Your Customers in Social Media

This article has perfect timing—I had just been asked about where “customers” hung out online. The short answer is “it depends.” This article will tell you all you need to know to find out where your customers are hanging out.

5 Ways to Get More From Local Search

Local search has been a topic that I have been talking a lot about lately. I promise it will be the “hot” SEO thing that everyone is talking about in six months. So why not get a head of the pack and start optimizing your business for local search now?

How to Create a Custom Twitter Background Design

I get asked about Twitter backgrounds a lot. Here is a simple tutorial on how to create your own.

Posted in: Blog, Resources

21
Jun 2010
Posted by Jasmine
0 comments

Facebook Resource Roundup

This is the first in a new series of posts—The Weekly Roundup. Each week we will provide a list of 3 to 5 resources (blog articles, case studies, books) that we recommend for their marketing or business advice. This week our theme is Facebook, to complement the Killer Fan Page series that we ran last week. If you have a resource to add, please post it in a comment—we would love the extra help (and you never know what awesome resource we might have missed).

  • AOT Case Study
    Learn how the Arizona Office of Tourism used Facebook ads to target potential tourists using their areas of interest. This approach made Facebook their single best source for online promotion.
  • How to Create a Facebook Fan Page Editorial Guide
    If you are struggling to come up with creative ideas for your fan page content, then this is the perfect guide to get you going. It helps you figure out not only what to put on the page but why it is there and how it differs from other efforts (like your website).

Posted in: Marketing, Resources

18
Jun 2010
Posted by Jasmine
1 comment

Create a Killer Facebook Page Step 5: Publicize Your Page and Customize Your URL

Wow! You are nearly done and we are finally to the fun part. You may have noticed that some Facebook fan pages have short, easy to use URLs like facebook.com/myfanpage while others have long random looking addresses. You definitely want to get one of those personalized URLs to make it easy to tell people how to find you on Facebook. Getting a custom URL is not hard but it does take a bit of work.

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Posted in: Blog, Marketing, Resources

17
Jun 2010
Posted by Jasmine
1 comment

Create a Killer Facebook Page Step 4: Link Your Blog and Social Media

At this point your Facebook fan page should be looking pretty good. Hold on—you are not done yet! If you have other content out on the web (which you should), make good use of it and add it to your page. You can easily link your blog, Twitter, YouTube, Flickr, and many other accounts to your fan page. In addition, there are many free and low-cost apps out there that help add other goodies like coupons and polls. Read on to learn how you can incorporate these into your fan page.

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Posted in: Blog, Marketing, Resources

16
Jun 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Page Step 3: Customize Your Logo and Landing Page

By now, you have researched Facebook Fan pages, planned out your page, and created a basic page. Now it is time to get into the meat of the fan page and customize it. From the sample fan pages in Step 1, you probably noticed that you can add a logo or photo to the upper left sidebar of your fan page. What you may not know is that you are not constrained to including just a logo or photo of yourself. You can create totally customized web banners that are 200 pixels wide and as tall as you like!

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Posted in: Blog, Marketing, Resources

15
Jun 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Page Step 2: Create a Basic Page

Once you have done the research and planning, it is time to dive in and create your page. Creating a Facebook Fan page is pretty easy, as you can see from the three steps below.

  1. From your personal profile you can use the “create a page” link, or go directly to http://www.facebook.com/help/?page=904#!/pages/create.php.
  2. Fill in the basic information about your company for the Info Tab. Keep it short and sweet, but be sure to link to your website.
  3. Add any additional page admins. Read on for an explanation of page admins and how to add them.

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Posted in: Blog, Marketing, Resources

14
Jun 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Page Step 1: Research and Planning

Before diving into your fan page, you need to do your homework. It is a two-step process: research other pages to see what you can do and plan for your own page.

Research

As the saying goes, the best offense is a good defense. When you start any new marketing campaign, you should always look at examples to see how others are doing it. Through the research process, make notes about the pages or features that are really good and that you like and those that are bad or you don’t like. I am not advocating that you add a feature to your fan page simply because you like it or someone else is doing it but use the research process to get your creative juices flowing. See the possibilities and consider how they compliment your brand or marketing strategy (or if they don’t).

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Posted in: Blog, Marketing, Resources

16
Mar 2010
Posted by Jasmine
0 comments

Promote Your Local Business with Foursquare

Local search is a hot topic for 2010 and it is perfect for helping small service businesses to attract more customers. Some products translate easily over the web and can be sold to virtually anyone anywhere in the world. Service businesses don’t share that universal appeal. You may hear about a great vet in Texas on Twitter but if you are in Arizona, that does not help. You aren’t likely to drive to Texas to get your dog treated.

To meet this need, a bunch of new websites and technology has cropped up. Google has vastly expanded their business map features—you can post photos, videos, and it pulls reviews from all over the web. Foursqaure also presents a great opportunity to reach out to customers and reward your loyal followers. If you’d like to learn more about using Foursquare to promote your local business, then read on.

This is the action plan excerpted from a longer article “How to Drive More Customers to Your Local Business With Social Geotagging” from the Social Media Examiner blog.

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Posted in: Marketing, Resources, Trends