5 Steps to Successful Facebook Advertising

February 24th, 2010 in Blog by Jasmine 0

I’m not a big fan of pay-per-click campaigns but I’ve heard a lot of good buzz about Facebook as an ad platform. Online advertising is still a great way to throw money out the window and you need to smart about any campaign. Check out this post before proceeding.

Killing Two Birds with One Stone

February 2nd, 2010 in Blog by Jasmine 0

Two of the most common problems faced by business bloggers are the frequency and length of posts. Let’s face it—if you own or run a business, you have about 200 things that you need to do every day.Try breaking your longer posts into a series of 2 or 3 related posts.

Twitter: The Complete Guide

January 13th, 2010 in Blog by Jasmine 0

If you have been thinking about signing up for a Twitter account or already have one but don’t really get it,check out this helpful article from Noupe “The Complete Guide to Getting the Most Out of Twitter.” It covers terminology, apps and services, etiquette, and ways to use it. This is a very comprehensive article [...]

Two Facebook Resources to Kick Off 2010

January 9th, 2010 in Blog by Jasmine 1

I’m hearing a lot of chatter from the marketing, social media, and small business gurus that I follow about using Facebook to promote your business. For now, it seems to be the hot place to be. Here are two helpful resources that I found this week:

Three Rules for Successful Social Media

October 1st, 2009 in Blog by Jasmine 0

With all of the talk about social media and services like Twitter, Facebook, and LinkedIn, you are probably thinking about giving it a try—if you haven’t already. There is a big difference between just doing something and doing something right. I have three simple rules to follow in creating a successful social media campaign.

How to get a good search engine ranking (in a nutshell)

May 20th, 2009 in Blog by Jasmine 0

To achieve a good search engine ranking (SEO), you will have to look at a lot of factors. You will hear experts throw around words like page titles, keywords, Meta tags, and links. The simple truth is that only two factors really matter—they contribute 90% to your link placement. Everything else is nice but really [...]

It’s never to late to say “Hello, again”

April 4th, 2009 in Blog by Jasmine 0

A few tips to help you get back in touch with a client or prospect
For those of you have been subscribers for a while, you may have noticed that this newsletter is a little later than usual. I have to say it’s not late due to my lack of trying. I have been working on [...]

Make the most out of free publicity

January 14th, 2009 in Marketing by Jasmine 0

Two days ago my husband sent me a link to a Wall Street Journal article that featured quotes from a client of mine, Fred Coon with Stewart, Cooper, and Coon. Fred helps executives find their dream jobs. He was interviewed by a reporter from the WSJ but did not know that the article had been [...]

Marketing tips for uncertain times

October 22nd, 2008 in Blog by Jasmine 0

Five low-cost ideas to promote your business
Unless you have been living and working under a rock for the past few months, you know that we are facing a lot of uncertainty in our economic future. These times can be especially scary for those of us in the trenches—the small business owner. To help safe guard [...]