I’m not a big fan of pay-per-click campaigns but I’ve heard a lot of good buzz about Facebook as an ad platform. Online advertising is still a great way to throw money out the window and you need to smart about any campaign. Check out this post before proceeding.
Two of the most common problems faced by business bloggers are the frequency and length of posts. Let’s face it—if you own or run a business, you have about 200 things that you need to do every day.Try breaking your longer posts into a series of 2 or 3 related posts.
If you have been thinking about signing up for a Twitter account or already have one but don’t really get it,check out this helpful article from Noupe “The Complete Guide to Getting the Most Out of Twitter.” It covers terminology, apps and services, etiquette, and ways to use it. This is a very comprehensive article [...]
I’m hearing a lot of chatter from the marketing, social media, and small business gurus that I follow about using Facebook to promote your business. For now, it seems to be the hot place to be. Here are two helpful resources that I found this week:
With all of the talk about social media and services like Twitter, Facebook, and LinkedIn, you are probably thinking about giving it a try—if you haven’t already. There is a big difference between just doing something and doing something right. I have three simple rules to follow in creating a successful social media campaign.
To achieve a good search engine ranking (SEO), you will have to look at a lot of factors. You will hear experts throw around words like page titles, keywords, Meta tags, and links. The simple truth is that only two factors really matter—they contribute 90% to your link placement. Everything else is nice but really [...]
A few tips to help you get back in touch with a client or prospect
For those of you have been subscribers for a while, you may have noticed that this newsletter is a little later than usual. I have to say it’s not late due to my lack of trying. I have been working on [...]
Two days ago my husband sent me a link to a Wall Street Journal article that featured quotes from a client of mine, Fred Coon with Stewart, Cooper, and Coon. Fred helps executives find their dream jobs. He was interviewed by a reporter from the WSJ but did not know that the article had been [...]
Five low-cost ideas to promote your business
Unless you have been living and working under a rock for the past few months, you know that we are facing a lot of uncertainty in our economic future. These times can be especially scary for those of us in the trenches—the small business owner. To help safe guard [...]
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