Kind of a mixed bag in my round up this week though the articles are loosely tied to creating great content. If you are worried about “giving too much away” then give “Claim Your Oscar” a read. (BTW, I honestly believe that in our current marketing climate you can never give too much away.) If you are a looking for a fresh idea to create more content, then check out “Using a Social FAQ….” It is an interesting case study. Answering FAQs (in any format) is an excellent source for content.
Viewing ‘Case studies’ Category
06
Jan
2011
Posted by Jasmine
Crowd Sourcing Movie Reviews: A Success Story
One of the biggest challenges in blogging is figuring out how to get inspiring blogging topics and consistently creating interesting content. My husband, Mike, has been working at being a blogger for some time now. His biggest hold-up is time. He not only has a full-time, corporate, day job but also is trying to build a photography studio and launch a movie blog. Whew! There simply are not enough hours in the day.
While walking our dogs one night, we were talking about how he could get help with his blog. There are plenty of good, freelance writers out there and I know a couple, but our issue was the cost. Right now, this blog is more of a hobby than business so we could not afford to pay a professional. Plus, we needed someone who knew the subject and was passionate about it.
And boom! Inspiration hit. Why not offering free movie tickets to people willing to post their reviews of movies that they have seen on our website? (BTW, check it out at www.iheartflix.com.) For movie lovers it is a great deal. Get paid to talk about the movies that you have already seen. For us, it is a great deal because we get content for about $20 a post. Overall, it is a pretty good deal for all involved.
To promote our program, we posted an ad on Craig’s list and send prospects to a registration page on the website. Within a few hours we had our first submission and they continue to roll in. Overall, our little experiment turned out to be a great success to quickly and affordably creating a lot of blog content.
This solution won’t work for everyone. If you are blogging about something technical that requires expertise, then you might have to look a little harder or spend a little more for good content. The key is to think outside the box to find ways to keep you blog thriving. How will you keep your blog fresh in 2011?
26
Jun
2009
Posted by Jasmine
Light at the end of the tunnel
Client: Jeannie Swindle, Banahan Communications (her client is Mount Sinai)
Project: Complete the layout and design on the Dr. Samadi RPS Brochure for Mount Sinai. The brochure had been in production for several months and worked on by several designers. Jeannie needed someone to take over the production, complete the design, and interface with the printer.
Results: We could not be more pleased with the final product. This brochure has a high-end look and is a solid educational tool for doctors. We took a disjointed project offered suggestions to improve and streamline the design and delivered a well-thought out final product.
Jeannie’s words: We had been working on a client promotional brochure for several months when the intern who had been managing the project left our company. We needed someone who could step in and complete the project quickly. I contacted Jasmine at 910 West because I had worked with her in the past. She helped manage the project schedule, offered valuable design tweaks and ideas, and completed the production in a timely manner. She coordinated with the printer and fulfillment house to coordinate the output and mailing of the brochure. Jasmine responded promptly to last minute requests and was instrumental in getting the brochure completed. After many long months of production and a lot of changes, our client is thrilled with the end product.
04
Mar
2009
Posted by Jasmine
Little cards, Big upgrades
Client: Amy Loeffler, Initial Greetings
Project: When Amy hired 910 West to update her current site, she was happy with the current design but she had recently added to her greeting card product line and needed to promote the new pieces on the website. She also wanted to add a shopping cart so her customers’ could easily purchase her items online.
Results: To accommodate the new products we reworked the navigation to include a submenu and added new sugpages to the current sections. Because Amy didn’t want to pay merchant fees, we used PayPal for her shopping cart. A cool pop-up helps customers’ to choose from her many fun designs.
Amy’s words: Jasmine has been my web designer for the last five years, and so far we have collaborated on two websites. Recently, I wanted to upgrade one of them to include additional products, an online store, a news section, and costumer contact form. Though I had a vision, Jasmine’s work always exceeds my expectations! Not only are her sites wonderfully designed but just as important she has the technical background to create them to be very user friendly with strong navigation plus she always has an eye on the future with solutions for planning room on your site to grow and expand as your business does. As a result of Jasmine’s work I have a professional site to represent my business and the confidence as a small business owner to compete with the big ones!
Her knowledge and talent are remarkable and I couldn’t image going to anyone else. More than just my web designer over the years, Jasmine has become my business web consultant and friend. She is extremely thorough, professional, friendly and overall a pleasure to do business with. I highly recommend 910 West for all your web needs!
