Details
Client: Laird Brown Photography
Challenge: When he first started his photography business, Laird created his own marketing materials. The result was nice but not wow. After being in business a few years, Laird felt was important to update his brand to look more polished and professional just like his photography.
Result: An updated brand that built off of Laird’s original pieces with a more polished look. Not radically changing the brand takes advantage of existing recognition and is less jarring to current clients.
Deliverables: Logo, business card and letterhead