Details
Client: The Shannon Team, Caryn Shannon
Challenge: After working in team for years, Caryn decided to build her own her own brand. She wanted to create an identity that reflected her personality, conveyed a feeling of high-end elegance but was also flexible enough to work with the constraints of her brokerage.
Result: A final product plays off of the client’s love for ornate ironwork, an elegant and appropriate choice. The logo’s subtle reference to signage reinforces the tie to real estate without being obvious or kitschy.
Deliverables: Logo, business cards, letterhead and envelope