Why local marketing?

In the Referral Engine, John Jantsch says, “The dramatic rise in the use of search engines in our daily lives has made being found a vital element in the marketing of every type of business.” Local marketing focuses on getting online traffic to the door of “offline” or brick and mortar businesses. Basically, we are in the business of getting our clients “found” online and in the real world. Learn more about our local marketing services »

What is branding?

When working with marketing companies, you will hear a lot of talk about brands and branding. While they are two of the most used terms they are also the two most misunderstand. What do you think of when you hear the word branding? A famous logo? Clever slogan? Memorable ad? Branding is all of these things but none of them alone make a brand.

Your brand is the DNA of your company—who you are at your very core. This means your brand is present in everything you do from answering the phone to how you advertise to how you treat your customers. A brand is the promise that you make to customers and prospects about who you are and what they can expect from you. More about branding services »

Why internet marketing?

At face value, branding and internet marketing seem to be only loosely related. Most people think of branding in terms of traditional media (business cards, ads, mailers) and internet marketing as some separate, red-headed step child. This is not the case. Internet Marketing is how you represent your brand online. More about internet marketing services »

With this in mind, consistency across all media is key to successful branding. Branding and internet marketing are not two separate (different) services but one is simply two sides of the same coin. At 910 West, we understand the importance of seeing the big picture (branding) and know how to convey it across all media.