Optimize Your Business for Local Search

Local search is the internet’s answer to the phone book (and way beyond). Local search results are shown before organic listings and offer a huge opportunity for traditional, brick and mortar businesses to win in the search arena. It’s easy to optimize your listing and get that top spot. If you are ready to make the most of your local search listing, register for this workshop. We will offer insider tips and tricks that will help you to beat your competition.  The program consists of a slide show followed by a Q + A session. Preview the slides or read our blog series for details »

Create a Killer Facebook Business Page

At this point, we have all at least heard of Facebook. You may not be using it yet—you are in the very small minority if you aren’t. At it’s core, Facebook is the perfect platform to keep in touch with long-lost classmates, extended family, and maybe even an ex-flame or two. Beyond the basics, Facebook has added (and continues to add) features that make it a powerful marketing tool.  Besides personal profiles, you can promote your business two other ways: groups and pages. In this workshop, we will focus on Facebook pages and teach you how to create a killer page for your business. The program consists of a slide show followed by a Q + A session. Preview the slides or read our blog series for details »

Create Your Online Strategy in 7 Steps

We have all heard the buzz about Twitter, Facebook, and LinkedIn. Are you unsure about how to get started? Or which is best for your business? Have you been to seminars that gave you a lot of ideas and no follow through? This workshop is different because it’s all about action. We know that you have heard the hype. We want to show you how to make it work for you! You will walk out of this class with a clear plan of how to successfully market your business online. The program consists of a slide show followed by a Q + A session. Read our blog post to learn more about the process »

WordPress Blog Boot Camp

6 Weeks + Your Business + Our Coaching = Blogging Success

A blog will drive tons of traffic to your website, show off your expertise, and win you more clients than you can handle. Sounds great right? But you are probably thinking:

• Can blogging help my business?
  Yes, any business can benefit from a blog. The secret is to tailor your content to share information that your prospects and clients want to read.
• What should I write about?
  Creating blog content is easy with a little planning. You can answer the frequently asked questions, provide support for your product, or discuss industry news and trends.
• Do I need professional help to create a blog?
  No, with a little basic knowledge and a some time you can start a blog on your own. With that said, setting up a blog can be overwhelming so it makes sense to hire a professional to get you started.
• What will I learn at boot camp?
  How to use WordPress, a top blogging and website platform, from set up to launch.

Social Media 101

Learn the three types of social media sites, the name, function, and basic etiquette for the most popular sites, and why having a plan before you join these sites is critical for success. This presentation is a very high-level overview meant to introduce to the websites available and to get you thinking about ways to use them to expand your business. The program consists of a slide show followed by a Q + A session. View the slides or join our Marketing 101 Google group for additional resources and help.