Weekly Roundup: Branding, Facebook Success and More From Blogs
This week’s round up is a strange mix of marketing advice and how-tos. I am not going to say more than that…read on and judge for yourself.
Birthday Cake Branding
My birthday was last month and though I wasn’t terribly excited about being one year older, I was excited about eating cake. I love cake more than anything. My birthday anticipation was not for the relaxing spa day that I had planned or the gifts but the birthday cake! To make sure that I my [...]
Overcoming Turnover
Client: Monica Lanter, Salon 7000 Project: Several years ago Monica bought Salon 7000, a well-established salon with many loyal customers. Like many salons, Salon 7000 relied mainly on customer loyalty and word-of-mouth advertising to keep business strong. During the ownership transition process, she experienced a large staff turnover resulting in an unexpected decrease in clients [...]
