Preview the slides for our Create a Killer Facebook Page workshop. It is a great visual to compliment our blog series Create a Killer Facebook Page.
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Posts Tagged ‘facebook’
12
Jul
2010
Posted by Jasmine
2 comments
Create a Killer Facebook Business Page Presentation
Posted in: Blog, Marketing tips, Resources
30
Jun
2010
Posted by Jasmine
Local Search, Facebook Community Pages, and More…
This week’s round up is a mixed bag with social media as a loose theme. Here are four articles that you might have missed last week:
Facebook Community Pages: What Your Business Needs to Know
Everything you need to know about Facebook’s new community pages and how they could affect your business presence. I recommend that anyone who uses Facebook for business should read this article. These community pages have some interesting quirks that could make life difficult for business marketers on Facebook.
4 Detective Tricks to Find Your Customers in Social Media
This article has perfect timing—I had just been asked about where “customers” hung out online. The short answer is “it depends.” This article will tell you all you need to know to find out where your customers are hanging out.
5 Ways to Get More From Local Search
Local search has been a topic that I have been talking a lot about lately. I promise it will be the “hot” SEO thing that everyone is talking about in six months. So why not get a head of the pack and start optimizing your business for local search now?
How to Create a Custom Twitter Background Design
I get asked about Twitter backgrounds a lot. Here is a simple tutorial on how to create your own.
21
Jun
2010
Posted by Jasmine
Facebook Resource Roundup
This is the first in a new series of posts—The Weekly Roundup. Each week we will provide a list of 3 to 5 resources (blog articles, case studies, books) that we recommend for their marketing or business advice. This week our theme is Facebook, to complement the Killer Fan Page series that we ran last week. If you have a resource to add, please post it in a comment—we would love the extra help (and you never know what awesome resource we might have missed).
- AOT Case Study
Learn how the Arizona Office of Tourism used Facebook ads to target potential tourists using their areas of interest. This approach made Facebook their single best source for online promotion.
- How to Create a Facebook Fan Page Editorial Guide
If you are struggling to come up with creative ideas for your fan page content, then this is the perfect guide to get you going. It helps you figure out not only what to put on the page but why it is there and how it differs from other efforts (like your website).
- How to Better Engage Facebook Fan Page ‘Fans’
If you already have a fan page but are not getting the participation that you want, this two part series will help you solve that problem.
18
Jun
2010
Posted by Jasmine
Create a Killer Facebook Page Step 5: Publicize Your Page and Customize Your URL
Wow! You are nearly done and we are finally to the fun part. You may have noticed that some Facebook fan pages have short, easy to use URLs like facebook.com/myfanpage while others have long random looking addresses. You definitely want to get one of those personalized URLs to make it easy to tell people how to find you on Facebook. Getting a custom URL is not hard but it does take a bit of work.
17
Jun
2010
Posted by Jasmine
Create a Killer Facebook Page Step 4: Link Your Blog and Social Media
At this point your Facebook fan page should be looking pretty good. Hold on—you are not done yet! If you have other content out on the web (which you should), make good use of it and add it to your page. You can easily link your blog, Twitter, YouTube, Flickr, and many other accounts to your fan page. In addition, there are many free and low-cost apps out there that help add other goodies like coupons and polls. Read on to learn how you can incorporate these into your fan page.
16
Jun
2010
Posted by Jasmine
Create a Killer Facebook Page Step 3: Customize Your Logo and Landing Page
By now, you have researched Facebook Fan pages, planned out your page, and created a basic page. Now it is time to get into the meat of the fan page and customize it. From the sample fan pages in Step 1, you probably noticed that you can add a logo or photo to the upper left sidebar of your fan page. What you may not know is that you are not constrained to including just a logo or photo of yourself. You can create totally customized web banners that are 200 pixels wide and as tall as you like!
15
Jun
2010
Posted by Jasmine
Create a Killer Facebook Page Step 2: Create a Basic Page
Once you have done the research and planning, it is time to dive in and create your page. Creating a Facebook Fan page is pretty easy, as you can see from the three steps below.
- From your personal profile you can use the “create a page” link, or go directly to http://www.facebook.com/help/?page=904#!/pages/create.php.
- Fill in the basic information about your company for the Info Tab. Keep it short and sweet, but be sure to link to your website.
- Add any additional page admins. Read on for an explanation of page admins and how to add them.
14
Jun
2010
Posted by Jasmine
Create a Killer Facebook Page Step 1: Research and Planning
Before diving into your fan page, you need to do your homework. It is a two-step process: research other pages to see what you can do and plan for your own page.
Research
As the saying goes, the best offense is a good defense. When you start any new marketing campaign, you should always look at examples to see how others are doing it. Through the research process, make notes about the pages or features that are really good and that you like and those that are bad or you don’t like. I am not advocating that you add a feature to your fan page simply because you like it or someone else is doing it but use the research process to get your creative juices flowing. See the possibilities and consider how they compliment your brand or marketing strategy (or if they don’t).
11
Jun
2010
Posted by Jasmine
Create a Killer Facebook Page for Your Business
At this point, we have all at least heard of Facebook. You may not be using it yet—you are in the very small minority if you aren’t. At its core, Facebook is the perfect platform to keep in touch with long-lost classmates, extended family, and maybe even an ex-flame or two. Beyond the basics, Facebook has added (and continues to add) features that make it a powerful marketing tool. Besides personal profiles, you can promote your business two other ways: groups and fan pages.
Facebook groups allow for two-way interaction between you and the members (as well as amongst the members). The groups are basically the same as those you set up on other services such as LinkedIn, Yahoo, or Google. Facebook is currently the most popular social media platform, so depending on your audience, it may be the best choice. However, groups of any type require a level of participation on your part that many businesses are not prepared to handle. “Build it and they will come” does not apply here. Before creating a group, make sure that you have both a clear idea of the subject matter and the time to keep it running.
Fan pages are less interactive and as a result require less maintenance, though you still need to monitor and contribute to the conversation. Fan pages are more of an extension of your website and don’t require the constant upkeep of a group. That does not mean that it is a watered down option. You could build a complete web presence within Facebook using the features included in the fan pages. I don’t recommend doing that, you wouldn’t build your house on rented land, but it does give an opportunity to easily increase exposure and awareness of your product or service.
Like any marketing activity, just doing something is not good enough. Before launching your Facebook fan page, you need to have a clear strategy and killer content for the page that supports your goal. To help you navigate the process, I’ve written a series of posts that help you to plan a killer page and provide the tools that you need to build it. (Fans not included.)
Posted in: Blog, Marketing tips
24
Feb
2010
Posted by Jasmine
5 Steps to Successful Facebook Advertising
This article is about a week old but still helpful for anyone considering a Facebook ad campaign. I’m not a big fan of pay-per-click campaigns but I’ve heard a lot of good buzz about Facebook as an ad platform. The biggest benefit over Google Adwords is the ability to super target a demographic beyond just keywords. If your best customer is 25 to 35 year old females in Phoenix, AZ then you can choose to show your ads only to FB members meeting that criteria. Check out this post before proceeding. Online advertising is still a great way to throw money out the window and you need to smart about any campaign.
Posted in: Blog, Marketing, Marketing tips, Resources
