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Posts Tagged ‘how-to’

11
Mar 2011
Posted by Jasmine
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Blogging for Business Webinar

Thank you to everyone who attended our March Webinar “Blogging for Business.” We have posted a recording of the session below for those who could not make it or simply want a refresher. For written instructions, be sure to check out series Blogging for Website Traffic. It covers some new stuff as well reviews the keyword research process.

Be sure to download the materials referenced in the article, to follow along. If you have questions, post them to the comments sections below and we’ll answer them!

Posted in: Blog, Internet marketing, Marketing tips

03
Feb 2011
Posted by Jasmine
1 comment

Blogging for Website Traffic: The Art of Blogging

If you followed along with our previous post, then you have researched and found some awesome keywords for your website. (If not, feel free to skip back and read Part 1: Intro and Part 2: Keywords.) Now it is time to get to the real meat of the matter, the blog post. There is no secret to writing a great post but there are few guidelines to follow:

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Posted in: Blog, Internet marketing, Marketing, Marketing tips

02
Feb 2011
Posted by Jasmine
2 comments

Blogging for Website Traffic: Keywords are KEY to Success

The secret to success in blogging for website traffic is keywords. A well-optimized site uses carefully selected words to draw visitors into it. The real trick is selecting the right keywords. (For an introduction to Blogging for Website Traffic read Part 1.)

So how do you find the right keywords? First you have to understand that there are two main factors in keyword selection popularity and competitiveness. Knowing how popular and how competitive a keyword is will help you to choose words that people are searching for (as opposed to what you think they are searching for) and words that your competitors may are not using guaranteeing you the top spot.

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Posted in: Blog, Internet marketing, Marketing

01
Feb 2011
Posted by Jasmine
2 comments

Grow Your Business By Blogging for Website Traffic

I have talked a little bit about blogging as an addition to your marketing toolbox before but never in depth. Here it is—I have finally put together a comprehensive series on the subject. A big part of the work that we work that 910 West does with clients is to help them get more traffic on their website. One of the fastest and easiest ways to do that is (that’s right you guessed it) BLOGGING!

Don’t just take our word for it. Here are a few stats that I picked up from a recent webinar on blogging:

• 51% of internet users read a blog at least monthly and over 60% by 2014 (Technorati)
• Companies that have a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
• More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)

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Posted in: Blog, Internet marketing, Marketing

26
Oct 2010
Posted by Jasmine
0 comments

Weekly Roundup: Video Resources

If you are thinking about adding video to your marketing materials but are lost how to start or want some tips for better video, check out these two resources.

Add Video to Your Marketing Toolbox Presentation

This first resource is the slideshow from a video workshop we presented in October. We will be adding audio shortly but the slides are pretty clear so should be enough to get you started.

Add Video to Your Marketing Toolbox on Prezi

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Posted in: Blog, Resources

20
Oct 2010
Posted by Jasmine
0 comments

Weekly Roundup: Facebook Groups, Ads and Apps

New Facebook Groups Could Be Big for Business

Oops! Mark did it again…That’s right Facebook rolled out more new stuff last week. Normally I wouldn’t pay a lot of attention to the hype this new groups feature has got me thinking thanks to this article. It certainly provides a way to connect more closely with targeted groups in your business. (And not that groups are anything new, hello Google, LinkedIn, and Yahoo.) However, there are a lot of people on Facebook and many of them only want to be on Facebook so it is worth taking a look.

7 Tips to Mastering Facebook Advertising

I have been talking with several clients about the power Facebook advertising especially when you need to reach a very specific audience. In fact, I just helped a client set up her first campaign last week. She was more than a little confused by the process and I found it timely to see this article published. If you are thinking about dabbling in Facebook ads or just want to know more, this a great article to get you started.

How to Turbo-Boost Your Facebook Page With Apps

If you have been struggling with what to do with your Facebook page or how to really get your fans involved, check out this article. It has a couple of nuggets—I specifically ate up the idea of hosting weekly live chats on your page. What an excellent way to connect with current customers whether it is for product support, to share something new, or just chat. The post is available both in text and video format so you can pick the format that is best for you.

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Posted in: Blog, Marketing, News

14
Oct 2010
Posted by Jasmine
0 comments

Add Video to Your Marketing Toolbox

What is it? A new workshop from 910 West. The buzz about video on the internet has been growing for a while and with good reason. Video marketing will improve your search engine ranking, connect you more closely with prospects, and increase the effectiveness of your online marketing. If you need help getting started with video marketing, register for this workshop.

What will I learn? We will walk you through the process of shooting and editing a short video, uploading it to the web, and sharing it with the world.

Good to know. This is a FREE workshop. Attendees are encouraged to bring their video cameras and laptops to follow along. You could publish your first video before leaving the workshop! Drinks and snacks will be provided.

Register now! The workshop is limited to 15 attendees and the spaces are going fast.

Posted in: Blog, Marketing

29
Sep 2010
Posted by Jasmine
0 comments

Weekly Roundup: Facebook Places

I only have two articles this week but on a pretty important topic, Facebook Places. Use the extra time to start or claim your own places listing. To help you out, I’m including a link to the official Facebook Places FAQ.

5 Reasons Why Facebook Places Is Kind of a Big Deal

If you aren’t familiar with Facebook Places yet, then this article will get you started. It gives some basics about Places and why it’s a big deal for businesses.

The Video Guide to Facebook Places for Businesses

This video not explains what Facebook Places means to your business it also discusses privacy settings (something you should pay special attention to on Facebook).

Posted in: Blog, Marketing, Resources

23
Sep 2010
Posted by Jasmine
0 comments

Optimize Your Business with Local Search Slideshow

Optimize Your Business for Local Search on Prezi

Posted in: Blog, Marketing

21
Jul 2010
Posted by Jasmine
0 comments

Weekly Roundup: Branding, Facebook Success and More From Blogs

This week’s roundup is a strange mix of marketing advice and how-tos. I am not going to say more than that…read on and judge for yourself.

Mundane Marketing Magic
This article caught my attention because I have recently been asked to bid on a re-branding project and have the topic on my mind. It is a good reminder because I get so caught up in the day-to-day tasks of running a business that I forget that everything I do is a reflection of my brand. When I am on a deadline I am more worried about getting stuff done, than how I am doing it reflects on my company. This article is a good reminder that everything we do in our business is marketing and should reflect your brand.

Hiring a Designer? Eight Things to Look For
If you are thinking about re-branding your business or simply creating a new marketing piece, changes are you will need the help of a graphic designer. Use this article to help you pick a good one!

4 Proven Steps to Facebook Page Success
As a nod to our two very successful Facebook Page workshops last week, this article will help you get started if you find yourself struggling with what to put on the page. It presents a simple formula and makes it easy to make a great Facebook Business Page.

3 Simple Ways to Re-purpose Your Blog Posts for More Exposure
If you are already blogging, then pat yourself on the back. Simply put, it is the easiest, quickest way to make your website a traffic magnet. This article gives you ideas of how you take those posts and give them legs—submitting posts to article directories (linking opportunity anyone?), creating an audio version, or share it with the world.

Posted in: Blog, Marketing, Resources