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16
Jul 2010
Posted by Jasmine
2 comments

Change the Name of a Tab in Your Facebook Business Page

We had a great turn out at our Facebook Business Page workshop this week. During the workshop a question came up that we could not answer right away. Here it is now:

Q: How do I change the name (title) of my custom landing page (Boxes) tab?

A: You can edit the name of the tab in the application settings.

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Posted in: Blog, Marketing tips

12
Jul 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Business Page Presentation

Preview the slides for our Create a Killer Facebook Page workshop. It is a great visual to compliment our blog series Create a Killer Facebook Page.

Create a Killer Facebook Fan Page on Prezi

Posted in: Blog, Marketing tips, Resources

18
Jun 2010
Posted by Jasmine
1 comment

Create a Killer Facebook Page Step 5: Publicize Your Page and Customize Your URL

Wow! You are nearly done and we are finally to the fun part. You may have noticed that some Facebook fan pages have short, easy to use URLs like facebook.com/myfanpage while others have long random looking addresses. You definitely want to get one of those personalized URLs to make it easy to tell people how to find you on Facebook. Getting a custom URL is not hard but it does take a bit of work.

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Posted in: Blog, Marketing, Resources

17
Jun 2010
Posted by Jasmine
1 comment

Create a Killer Facebook Page Step 4: Link Your Blog and Social Media

At this point your Facebook fan page should be looking pretty good. Hold on—you are not done yet! If you have other content out on the web (which you should), make good use of it and add it to your page. You can easily link your blog, Twitter, YouTube, Flickr, and many other accounts to your fan page. In addition, there are many free and low-cost apps out there that help add other goodies like coupons and polls. Read on to learn how you can incorporate these into your fan page.

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Posted in: Blog, Marketing, Resources

16
Jun 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Page Step 3: Customize Your Logo and Landing Page

By now, you have researched Facebook Fan pages, planned out your page, and created a basic page. Now it is time to get into the meat of the fan page and customize it. From the sample fan pages in Step 1, you probably noticed that you can add a logo or photo to the upper left sidebar of your fan page. What you may not know is that you are not constrained to including just a logo or photo of yourself. You can create totally customized web banners that are 200 pixels wide and as tall as you like!

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Posted in: Blog, Marketing, Resources

15
Jun 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Page Step 2: Create a Basic Page

Once you have done the research and planning, it is time to dive in and create your page. Creating a Facebook Fan page is pretty easy, as you can see from the three steps below.

  1. From your personal profile you can use the “create a page” link, or go directly to http://www.facebook.com/help/?page=904#!/pages/create.php.
  2. Fill in the basic information about your company for the Info Tab. Keep it short and sweet, but be sure to link to your website.
  3. Add any additional page admins. Read on for an explanation of page admins and how to add them.

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Posted in: Blog, Marketing, Resources

14
Jun 2010
Posted by Jasmine
2 comments

Create a Killer Facebook Page Step 1: Research and Planning

Before diving into your fan page, you need to do your homework. It is a two-step process: research other pages to see what you can do and plan for your own page.

Research

As the saying goes, the best offense is a good defense. When you start any new marketing campaign, you should always look at examples to see how others are doing it. Through the research process, make notes about the pages or features that are really good and that you like and those that are bad or you don’t like. I am not advocating that you add a feature to your fan page simply because you like it or someone else is doing it but use the research process to get your creative juices flowing. See the possibilities and consider how they compliment your brand or marketing strategy (or if they don’t).

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Posted in: Blog, Marketing, Resources

11
Jun 2010
Posted by Jasmine
1 comment

Create a Killer Facebook Page for Your Business

At this point, we have all at least heard of Facebook. You may not be using it yet—you are in the very small minority if you aren’t. At its core, Facebook is the perfect platform to keep in touch with long-lost classmates, extended family, and maybe even an ex-flame or two. Beyond the basics, Facebook has added (and continues to add) features that make it a powerful marketing tool.  Besides personal profiles, you can promote your business two other ways: groups and fan pages.

Facebook groups allow for two-way interaction between you and the members (as well as amongst the members). The groups are basically the same as those you set up on other services such as LinkedIn, Yahoo, or Google. Facebook is currently the most popular social media platform, so depending on your audience, it may be the best choice. However, groups of any type require a level of participation on your part that many businesses are not prepared to handle. “Build it and they will come” does not apply here. Before creating a group, make sure that you have both a clear idea of the subject matter and the time to keep it running.

Fan pages are less interactive and as a result require less maintenance, though you still need to monitor and contribute to the conversation. Fan pages are more of an extension of your website and don’t require the constant upkeep of a group. That does not mean that it is a watered down option. You could build a complete web presence within Facebook using the features included in the fan pages. I don’t recommend doing that, you wouldn’t build your house on rented land, but it does give an opportunity to easily increase exposure and awareness of your product or service.

Like any marketing activity, just doing something is not good enough. Before launching your Facebook fan page, you need to have a clear strategy and killer content for the page that supports your goal. To help you navigate the process, I’ve written a series of posts that help you to plan a killer page and provide the tools that you need to build it. (Fans not included.)

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Posted in: Blog, Marketing tips

30
Apr 2010
Posted by Jasmine
3 comments

Optimize You Business for Local Search Step 4: Tips for Success

Congratulations! You’re well on your way to an awesome local search listing. Below are a few tips to make sure you are the first listing in the search results: (Read the post Optimize Your Business for Local Search for a basic introduction to local search.)

  1. Claim your listings! Do not orphan your business listing or let your competitor hijack it. They are really hard to get back.
  2. Choose your keywords wisely. They should be relevant, appropriate, and specific to your service and service area.
  3. Ask for reviews. Get a lot of and split them between your Google and Yahoo accounts for the best results. Don’t worry about negative press. Simply respond and address the concerns. Prospects love to see that you are participating on the conversation and responding to comments.
  4. Add a street address and local phone to every page on your website. The address and phone must match your local listings but help reinforce your localness.

Posted in: Blog, Marketing, Marketing tips

29
Apr 2010
Posted by Jasmine
1 comment

Optimize You Business for Local Search Step 3: Yellow Pages Listings

There are a few yellow page directories online. Many of them have free listings that you can upgrade for a small fee. For local search purposes, the basic, free listings are sufficient. We recommend creating listing on the two main directories: SuperPages.com and YellowPages.com. (Read the post Optimize Your Business for Local Search for a basic introduction to local search.)

If you have some extra time or just want to go that extra mile, check out the other directories and create listings on a few. I’ve included an excerpt from Planet Ocean’s “The Professional SEO’s Blueprint to Local Search Optimization” for more information.

Deciding which internet yellows pages to list your business with is a 3-step process:

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Posted in: Blog, Marketing, Marketing tips