In the Marketing Mix Part 2
If you have not looked at your marketing mix lately (or ever), then now is the time! Whether it is the beginning of the year and you updating your business plan or it is the end of the quarter and you are reviewing numbers, writing down and assessing your marketing mix is essential to creating an action plan and to reaching your goals.
Let’s get started. Download our Marketing Mix Worksheet to follow along with the steps below. And if you do not know what the heck is a marketing mix—it is not a cocktail—then read Part 1: How Do You Slice Your Marketing Pie?
I have recently become a little obsessed with obscure holidays. While researching the topic, I learned that February was National Pie Month. As a person with a huge sweet tooth, I immediately made plans to celebrate. In my pie musings, it occurred to me that marketing is a like serving a pie. When you eat pie at a nice restaurant, it is cut up and served in perfectly proportioned pieces that are all exactly the same size. But in the real world, your kitchen or office depending if we are talking about business or an actual dessert, it is hard to divide the pieces so perfectly. (There is always that one person who just wants a taste.)