The Action Plan

April 1st, 2010 in Blog by Jasmine 0

If you have not looked at your marketing mix lately (or ever), then now is the time! Whether it is the beginning of the year and you updating your business plan or it is the end of the quarter and you are reviewing numbers, writing down and assessing your marketing mix is essential to creating an action plan and to reaching your goals.

How Do You Slice Your Marketing Pie?

March 30th, 2010 in Blog by Jasmine 1

Marketing is a like serving a pie. Not all marketing activities are created equal—depending on your industry, audience, and goals some are much more effective than others. Those activities should be given a large slice of the pie i.e. time and money.