If you are thinking about adding video to your marketing materials but are lost how to start or want some tips for better video, check out these two resources.
This first resource is the slideshow from a video workshop we presented in October. We will be adding audio shortly but the slides are pretty clear so should be enough to get you started.
I don’t like to follow trends just for the sake of being trendy; however I do like to know what other people see as trends—it helps me determine which direction the marketing/business wind will blow. It is also fun to see how your own thoughts match up to those of the experts.
Overall, this article is fairly vanilla in its predictions. The last one about trusted networks as being a source of filtering information did catch my eye. It is an idea I have been exploring myself—I am working to position 910 West in just that position. It is a strategy that many businesses can use to help build their own street cred without having to create mountains of content.
One trend that I have been watching and talking about a lot lately is the usefulness/longevity of Twitter. It seems that we are on the down side of the Twitter trend though there are still many prominent people who are Tweeting. This provides statistics about actual reach of Twitter (it is a lot smaller than you think) and asks whether it is a viable alternative to something like Facebook.
Email is another marketing tool that has had its future questioned. I have been watching the debate closely because it success really is a mixed bag. In certain specific circumstances, I think it is a brilliant way to connect with clients and prospects. This article says much the same but he provides a lot more supporting evidence than I do.
In a previous series, we covered how to Optimize Your Business for Local Search. Creating a strong Google Business listing (using Google Places) is an important part of that process. We created this quick presentation, to show how to make the most of your Google Places Business listing. It is a short video and the process is pretty easy. The whole thing should take you less than an hour—happy optimizing!
