Weekly Roundup: Branding, Facebook Success and More From Blogs
This week’s round up is a strange mix of marketing advice and how-tos. I am not going to say more than that…read on and judge for yourself.
Small Business Photo: A Smart Website
Laird’s website looks nice and more importantly the content is completely optimized to the needs of his consumer. You can tell from his website that he totally gets his client, knows what they want, and has made it easy to find. Check out Laird’s website along with a few of my points on what makes this website so strong.
Planning for the Holidays in June?
This is my friendly reminder to all of you to start planning your holiday promotions now. Starting early gives you plenty of time to decide who you want to send to, what you want to say to them, and how you want them to respond. A well thought out holiday campaign is much more effective then something cheesy thrown together on November 30.
Facebook Resource Roundup
This is the first in a new series of posts—The Weekly Roundup. Each week we will provide a list of 3 to 5 resources (blog articles, case studies, books) that we recommend for their marketing or business advice. This week our theme is Facebook, to complement the Killer Fan Page series that we ran last [...]
Create a Killer Facebook Page Step 5: Publicize Your Page and Customize Your URL
Wow! You are nearly done and we are finally to the fun part. You may have noticed that some Facebook fan pages have short, easy to use URLs like facebook.com/myfanpage while others have long random looking addresses. You definitely want to get one of those personalized URLs to make it easy to tell people how to find you on Facebook. Getting a custom URL is not hard but it does take a bit of work.
Create a Killer Facebook Page Step 4: Link Your Blog and Social Media
At this point your Facebook fan page should be looking pretty good. Hold on—you are not done yet! If you have other content out on the web (which you should), make good use of it and add it to your page. You can easily link your blog, Twitter, YouTube, Flickr, and many other accounts to your fan page. In addition, there are many free and low-cost apps out there that help add other goodies like coupons and polls. Read on to learn how you can incorporate these into your fan page.
Create a Killer Facebook Page Step 3: Customize Your Logo and Landing Page
By now, you have researched Facebook Fan pages, planned out your page, and created a basic page. Now it is time to get into the meat of the fan page and customize it. From the sample fan pages in Step 1, you probably noticed that you can add a logo or photo to the upper left sidebar of your fan page. What you may not know is that you are not constrained to including just a logo or photo of yourself. You can create totally customized web banners that are 200 pixels wide and as tall as you like!
Create a Killer Facebook Page Step 2: Create a Basic Page
Once you have done the research and planning, it is time to dive in and create your page. Creating a Facebook Fan page is pretty easy, as you can see from the three steps in this post.
Create a Killer Facebook Page Step 1: Research and Planning
Before diving into your fan page, you need to do your homework. It is a two-step process: research other pages to see what you can do and plan for your own page.
