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14
Jan 2009
Posted by Jasmine
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Make the most out of free publicity

Two days ago my husband sent me a link to a Wall Street Journal article that featured quotes from a client of mine, Fred Coon with Stewart, Cooper, and Coon. Fred helps executives find their dream jobs. He was interviewed by a reporter from the WSJ but did not know that the article had been published. Lucky me, I stumbled upon it and sent a congratulations email to Fred. He immediately contacted me to get a copy of the article for his records.

Getting published, whether in a book, article, or simply a quote, is an excellent opportunity to show-off your expertise.

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Posted in: Marketing, Marketing tips

22
Oct 2008
Posted by Jasmine
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Marketing tips for uncertain times

Five low-cost ideas to promote your business

Unless you have been living and working under a rock for the past few months, you know that we are facing a lot of uncertainty in our economic future. These times can be especially scary for those of us in the trenches—the small business owner. To help safe guard against decreasing sales, most of us are looking for ways to cut costs. For many, the marketing budget is the first area to be cut. While it makes sense to carefully watch how you spend those marketing dollars, you are making a mistake if you stop marketing all together.

Good marketing sets you apart in a crowded market place. It keeps you in front of your customer so they remember you when they are ready to buy. It is crucial to make sure that you are still around when times get better. But good marketing does not have to cost a lot of money. Read on for five ways you can market your business for little or no cost.

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Posted in: Blog, Marketing, Marketing tips