It has been about two weeks since Facebook announced and began to roll out some pretty major changes to their pages offering. To get you off and running, we have selected some tidbits for our favorite resources create a Facebook Business Page Upgrade a quick start guide.
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Posts Tagged ‘social media’
09
Mar
2011
Posted by Jasmine
0 comments
The New Facebook Business Page
Posted in: Internet marketing, Marketing
22
Dec
2010
Posted by Jasmine
Weekly Roundup: Checklists for Stellar Marketing
The only thing I love more than a helpful marketing article is one that gives me a manageable list of action items—a road map to success ff you will. These two articles do just that. The first one talks about your global internet marketing strategy (not just throwing a website up and calling it a day). My favorite tidbit is when he says that you need a blog for online success and then suggests you not only put your blog on WordPress but build your whole site using it. As a WordPress user, fan and proponent, I couldn’t agree more.
27 Ways to View the Web Beyond Your Site
The second article touches on the importance of local search and how several big names in the Online arena are making bids for smaller companies doing local well. The best part? The list of Action Steps for local marketing at the end of the article. There is only a handful of items and they are all things you can easily do in less than an hour.
Why Google Wanted Groupon and What It Means to Your Local Business
Posted in: Blog, Internet marketing, Marketing, Marketing tips
10
Nov
2010
Posted by Jasmine
Weekly Roundup: Rethinking Traditional Marketing
How to Integrate Social Media With Traditional Media
Now that social media is becoming mainstream, the time has come to turn the conversation to how it works with your traditional marketing (not as an alternative to it). This article suggests using your traditional media to your social media where you continue and build the conversation. It is a pretty solid idea and got me thinking about how you can make the different media work together and compliment one another. The post also provides questions to ask when creating your campaigns.
Small Batch, Hand Crafted Outbound Marketing Works
This is a great article because we have all become a little myopically focused on social media, internet marketing and the power of the pull. However, a little push marketing can be a good thing when done correctly. Think small scale, personal and high-value. This approach is a wonderful compliment to the wider audience, more generic approach that works online.
We use a nice-to-meet-you mailer series to introduce 910 West that is wildly successful. It is a very unobtrusive way for us to showcase our skills and recipients get a bunch of goodies: our photo calendar, marketing tips and advice, a ruler/letter opener/magnet, etc. It is a great example of the principles John Jantz lays out in this post.
Posted in: Blog, Marketing, Marketing tips
03
Nov
2010
Posted by Jasmine
Weekly Roundup: Google Places Changes Local Search and Getting the Most from Facebook
Google Place Search Changes the Local Game Again
I have been watching Google places and local search for most of this year mainly because I see its power to beat weak organic search results. Google moved the placement of the local seven box below the first three organic search results earlier this year which clearly indicates that they see the opportunity here too. This new iteration of Google Places takes it a step further and integrates the local search results with organic. This means a business can get a top spot in a Google search with very little effort—the optimization of their places account and few small changes to their website. Read my series “Optimize Your Business for Local Search” to learn exactly how to do this.
Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke
If your marketing strategy rises and sets on your Facebook Business Page and getting more “likes,” then this article should be a wake up call. Jay Baer raises an excellent point—Facebook pages are not a very effective marketing channel. Don’t get me wrong, we create custom Facebook pages all the time for clients and I’m not saying to completely abandon them or that they are a waste of money. The point here is that they are just a part of an overall, comprehensive marketing plan/campaign. Facebook business pages should never be the entire plan or campaign.
Posted in: Blog, Internet marketing, Marketing, Marketing tips, Trends
20
Oct
2010
Posted by Jasmine
Weekly Roundup: Facebook Groups, Ads and Apps
New Facebook Groups Could Be Big for Business
Oops! Mark did it again…That’s right Facebook rolled out more new stuff last week. Normally I wouldn’t pay a lot of attention to the hype this new groups feature has got me thinking thanks to this article. It certainly provides a way to connect more closely with targeted groups in your business. (And not that groups are anything new, hello Google, LinkedIn, and Yahoo.) However, there are a lot of people on Facebook and many of them only want to be on Facebook so it is worth taking a look.
7 Tips to Mastering Facebook Advertising
I have been talking with several clients about the power Facebook advertising especially when you need to reach a very specific audience. In fact, I just helped a client set up her first campaign last week. She was more than a little confused by the process and I found it timely to see this article published. If you are thinking about dabbling in Facebook ads or just want to know more, this a great article to get you started.
How to Turbo-Boost Your Facebook Page With Apps
If you have been struggling with what to do with your Facebook page or how to really get your fans involved, check out this article. It has a couple of nuggets—I specifically ate up the idea of hosting weekly live chats on your page. What an excellent way to connect with current customers whether it is for product support, to share something new, or just chat. The post is available both in text and video format so you can pick the format that is best for you.
29
Sep
2010
Posted by Jasmine
Weekly Roundup: Facebook Places
I only have two articles this week but on a pretty important topic, Facebook Places. Use the extra time to start or claim your own places listing. To help you out, I’m including a link to the official Facebook Places FAQ.
5 Reasons Why Facebook Places Is Kind of a Big Deal
If you aren’t familiar with Facebook Places yet, then this article will get you started. It gives some basics about Places and why it’s a big deal for businesses.
The Video Guide to Facebook Places for Businesses
This video not explains what Facebook Places means to your business it also discusses privacy settings (something you should pay special attention to on Facebook).
22
Sep
2010
Posted by Jasmine
Weekly Roundup: Outside the Box Social Media Uses
This week we have a couple of articles that offer up some overlooked uses for social media: surveys, customer retention, and reviews.
How to Supercharge Your Social Media Presence With Online Surveys
Online surveys are the perfect tool to get to know your audience. Audience intel is priceless is helping you understand how they think, buy, and interact. This article offers lots of advice for administering online surveys using social media and even lists questions to ask.
How to Measure Social Media’s Impact on Customer Retention
Most business owners think of social media as way to get new customers. To me, it is a much better tool for building relationships with current customers (customer retention). It offers an easy, unintrusive way to stay in touch and solve any service issues. This article lists 7 key metrics for measuring social media’s impact on keeping customers.
5 Ways to Get Rockin Reviews
Reviews are an amazing marketing tool. What better way to tell prospects how great you are than to have someone else do it for you. If you are not conducting some type of review campaign then you should be. It’s unbelievably easy with the tools available and will not only help sales but can also boost your search engine rankings. This article gives you several tips for making the most of referrals using both traditional and online marketing.
25
Aug
2010
Posted by Jasmine
Weekly Roundup: All About Facebook
Facebook is still the hottest (and most difficult) marketing game in town. These articles provide some strong how-tos and ideas to improve your presence and engage your fans.
Facebook 101 for Business: Your Complete Guide
You will find this article helpful, even if you are already using Facebook as a marketing tool. The first half covers how to adjust the privacy settings on your personal profile to prevent any questionable info getting out to your business contacts. I get asked this question all the time and this walks you through the process step-by-step. It is a must-read for anyone using Facebook for business.
8 Powerful Ways to Use Facebook Landing Tabs
I have been talking a lot lately (both in this blog and in person) about jazzing up your Facebook business page. Custom landing tabs are the absolute best way to make your page stand out and grab visitors’ attention. Read this article for ideas on using landing tabs in your Facebook business page.
The Inside Scoop on How Intel Manages Its Facebook Page
I was skeptical when I first started reading this article. Intel is such a large company that I wondered if anything that they did (with their giant budgets) would be realistic for more small business clients. The theme of the article is engagement and that is something that can be done with any budget. If you are having trouble engaging your fans (getting them to respond to you), then this article will give you some ideas on how to solve that problem.
18
Aug
2010
Posted by Jasmine
Weekly Roundup: Landing Pages, Event Marketing, and Ignoring Social Media Truths
In addition to social media, this week we cover two other powerful marketing tools—landing pages and events. The latter has a strong social media slant for those needing a fix but it should get you thinking outside of Twitter and Facebook marketing for at least a minute.
Landing Pages Are Your Secret Conversion Weapon
Landing pages are an interesting part of the marketing tool box. They have been done poorly for so long (think MLM and direct sales pages) that they are easy to dismiss as cheesy. On the other hand, a well-thought-out page may be just the thing to convert a looker to a buyer. I have recently advised several clients to add strategically created landing pages to their marketing tool box—should you add them too?
12 Ways to Market Your Event With Social Media
I have worked on two sides of the event marketing industry—as a part of the marketing team and also as a presenter. Getting the word out about your event to the right people is crucial for success. Social media presents us with a whole realm of possibilities and people to target. This article provides concrete suggestions on how to use social media to market your event. This is a must-read for event planners and business owners who host events.
7 Social Media Truths You Can Ignore and Still be Successful
If you are just starting out in social media or feel like your efforts are drifting, check out this article to learn what is important and what you can ignore.
21
Jul
2010
Posted by Jasmine
Weekly Roundup: Branding, Facebook Success and More From Blogs
This week’s roundup is a strange mix of marketing advice and how-tos. I am not going to say more than that…read on and judge for yourself.
Mundane Marketing Magic
This article caught my attention because I have recently been asked to bid on a re-branding project and have the topic on my mind. It is a good reminder because I get so caught up in the day-to-day tasks of running a business that I forget that everything I do is a reflection of my brand. When I am on a deadline I am more worried about getting stuff done, than how I am doing it reflects on my company. This article is a good reminder that everything we do in our business is marketing and should reflect your brand.
Hiring a Designer? Eight Things to Look For
If you are thinking about re-branding your business or simply creating a new marketing piece, changes are you will need the help of a graphic designer. Use this article to help you pick a good one!
4 Proven Steps to Facebook Page Success
As a nod to our two very successful Facebook Page workshops last week, this article will help you get started if you find yourself struggling with what to put on the page. It presents a simple formula and makes it easy to make a great Facebook Business Page.
3 Simple Ways to Re-purpose Your Blog Posts for More Exposure
If you are already blogging, then pat yourself on the back. Simply put, it is the easiest, quickest way to make your website a traffic magnet. This article gives you ideas of how you take those posts and give them legs—submitting posts to article directories (linking opportunity anyone?), creating an audio version, or share it with the world.
