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11
Mar 2011
Posted by Jasmine
0 comments

Blogging for Business Webinar

Thank you to everyone who attended our March Webinar “Blogging for Business.” We have posted a recording of the session below for those who could not make it or simply want a refresher. For written instructions, be sure to check out series Blogging for Website Traffic. It covers some new stuff as well reviews the keyword research process.

Be sure to download the materials referenced in the article, to follow along. If you have questions, post them to the comments sections below and we’ll answer them!

Posted in: Blog, Internet marketing, Marketing tips

03
Feb 2011
Posted by Jasmine
1 comment

Blogging for Website Traffic: The Art of Blogging

If you followed along with our previous post, then you have researched and found some awesome keywords for your website. (If not, feel free to skip back and read Part 1: Intro and Part 2: Keywords.) Now it is time to get to the real meat of the matter, the blog post. There is no secret to writing a great post but there are few guidelines to follow:

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Posted in: Blog, Internet marketing, Marketing, Marketing tips

01
Feb 2011
Posted by Jasmine
2 comments

Grow Your Business By Blogging for Website Traffic

I have talked a little bit about blogging as an addition to your marketing toolbox before but never in depth. Here it is—I have finally put together a comprehensive series on the subject. A big part of the work that we work that 910 West does with clients is to help them get more traffic on their website. One of the fastest and easiest ways to do that is (that’s right you guessed it) BLOGGING!

Don’t just take our word for it. Here are a few stats that I picked up from a recent webinar on blogging:

• 51% of internet users read a blog at least monthly and over 60% by 2014 (Technorati)
• Companies that have a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
• More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)

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Posted in: Blog, Internet marketing, Marketing

22
Dec 2010
Posted by Jasmine
0 comments

Weekly Roundup: Checklists for Stellar Marketing

The only thing I love more than a helpful marketing article is one that gives me a manageable list of action items—a road map to success ff you will. These two articles do just that. The first one talks about your global internet marketing strategy (not just throwing a website up and calling it a day). My favorite tidbit is when he says that you need a blog for online success and then suggests you not only put your blog on WordPress but build your whole site using it. As a WordPress user, fan and proponent, I couldn’t agree more.

27 Ways to View the Web Beyond Your Site

The second article touches on the importance of local search and how several big names in the Online arena are making bids for smaller companies doing local well. The best part? The list of Action Steps for local marketing at the end of the article. There is only a handful of items and they are all things you can easily do in less than an hour.

Why Google Wanted Groupon and What It Means to Your Local Business

Posted in: Blog, Internet marketing, Marketing, Marketing tips

01
Dec 2010
Posted by Jasmine
0 comments

Weekly Roundup: Blogging and Keyword Research

5 Incredibly Useful Research Tools Your Competitors Don’t Know About

Solid research is key to success in the SEO game. Unfortunately, it is not the easiest thing for a business owner to do on their own. The process can be a little complicated and absolutely time consuming and the best tools are not cheap. However, this article lists 5 solid tools for marketing research that are free. I especially recommend the YouTube Keyword Tool and WordTracker Question Search for anyone who is blogging (video or text) and wants to keep their post relevant and optimized to pull in traffic.

Should a Blog be Your Social Media Hub?

If you have just considered adding a blog or already have one but not sure about its use, then read this article. I love the idea of your blog being an online hub especially if the blog is integrated within your website. It is the perfect place to collect resources to share and post your own news and thoughts. If it is built within your website (not a separate site) then it also serves as tool to draw visitors further into the site and encourages repeat visits. It becomes not just an education tool but also a lead capture system.

5 Ways to Make Your Blog Posts Outstanding

Now that you are fired up about blogging, you may need a little help creating awesome content. This article offers five easy to follow and common sense tips for creating outstanding blog content. It is a must read for anyone who is blogging or thinking about starting one.

Blog Your Way to Corporate Success

Though it is a book review for “Corporate Blogging for Dummies,” this post has a nice voice, a few useful tips and a funny intro about spam comments that all business bloggers can relate too. The article is worth a read as is the book for anyone starting out or feeling frustrated.

Posted in: Blog, Internet marketing, Marketing, Marketing tips, Resources

18
May 2010
Posted by Jasmine
3 comments

11 Essential WordPress Plugins To Get Your Blog In Motion

If you have or are thinking about a WordPress blog or website, check out this article from Social Media Examiner 11 Essential WordPress Plugins To Get Your Blog In Motion. I had heard of and use several of the plug ins mentioned but also learned about a few new ones. I’m adding Broken Link Checker and WordPress Mobile to the our list of must-have plug ins for client projects. I also recommend the FD Feedburner plug in for managing your RSS subscriptions if you use Feedburner (and if your not you should be) and the Digg Digg plug in instead of TweetMeme. It gives you Facebook Share and Google Buzz buttons as well as Retweet.

Do you have a favorite WordPress plug in not mentioned here? What is it and why do you love/recommend it?

P.S. Great Real Estate an awesome plug in for realtors who want to post their listings using WordPress. I’ve been configuring it for a client and it’s easy to use, has a ton of options, and extensive documentation. Not bad for a free product!

Check out WordPress Quickstart Guide for our list of recommended plug ins and tips for installing and configuring them.

Posted in: Blog, Marketing tips

07
Mar 2010
Posted by Jasmine
0 comments

WordPress Quickstart Guide

wordpress_quickstart_guide

Who should buy this book?

The “WordPress Quickstart Guide” is perfect for the non-technical business owner or blogger.

Why should I use WordPress?

WordPress is one of the most popular web publishing platforms available today. Not only are countless blogs being created every day on WordPress, but many businesses are starting to realize the power of WordPress to publish content on the web (without the need of a consultant or web developer). What is WordPress?

Buy Now Learn More

Posted in: Featured, Portfolio